Before Kraft's take-over bid, Cadbury had made one of the largest Fairtrade commitments - their whole Dairy Milk range would go Fairtrade by Easter 2010.
Cadbury estimate that by 2018 their Fairtrade partnership and Cadbury Cocoa Partnership will make a demonstrable difference to the lives of around half a million cocoa farmers.
We need your help to hold Kraft to Cadbury's important commitments.
Share you thoughts here with the CEO of Kraft, Irene Rosenfeld
On Tuesday 19 January 2010, the Cadbury board agreed to recommend a $19.6 billion bid by Kraft to shareholders, paving the way for a takeover. In 2009, Cadbury launched its commitment to ensuring that more and more of their cocoa is ethically sourced though its partnership with Fairtrade.
The Fairtrade commitments made by Cadbury are already assisting cocoa farmers, Tuesday’s take-over bid raises concerns over the future of Cadbury’s commitments to Fairtrade products. Kraft currently do not subscribe to sourcing their products Fairtrade. If Kraft renege on Cadbury's promises it will be a huge backwards step for the world's poor. So.... It is important that Kraft maintain and build on Cadbury's commitment to the cocoa farmers. 
Please show your support to keep Cadbury Fairtrade. We will present everyone's views to the CEO of Kraft, Irene Rosenfeld - demonstrating the global support for Cadbury's Fairtrade commitment and encourage Kraft to maintain these commitments. |
_160_136.jpg)
their families and their communities to secure their livelihoods and tackle poverty, and will assist more cocoa farmers in to the future. Tell your friends
|
|
|
*This is a Global Poverty Project campaign and no Fairtrade organisations are part of this campaign
