It was in early March last year when I heard about Cadbury’s intention to switch their Dairymilk to Fairtrade. At the time I wondered how this would affect those farmers in developing communities producing cocoa for Cadbury. Dairymilk is only one product on a long list of products produced by Cadbury, so would this move have any affect at all?
I recently came across an advert produced by Cadbury about their newly certified Dairymilk and I have to say, although I found the giant disembodied dancing head a little strange, I liked it because it put Ghana’s people and culture at the heart of its message. It takes us right back to where this product comes from, to the people and communities behind the production of the cocoa for this product.
I still wanted to find out whether this switch actually brought about any real change for people in developing communities, like those depicted in that Cadbury’s commercial. So, I read up on both Cadbury and the Fairtrade Foundation. It seems that by moving to an ethically produced line of cocoa, the lives of some 45 000 farmer |
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